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Mama + marketing maven. Follow for stories on ethics, social justice, and parenting. Subscribe to my newsletter: mindymorganavitia.com/insights

Imposter Syndrome and all

Why is it so damn hard to write about myself?

Probably because I care too much what you think.

I’ve been writing stories since I can remember. In elementary school, my favorite assignment was always the writing prompt. When the teacher would put up the wacky hand-drawn transparency on the projector, my little mind would wander into all the different stories that could come out of one simple drawing.

Stories — and more importantly — storytelling has always interested me. Sometimes to a fault, as a memoirist and essayist, I’m regularly searching for the arc in my life that is…


Jersey Girl moves to Texas, y’all

Photo by Thomas Park on Unsplash

I never wanted to move to the south. I was an art student in NYC. I grew up in New Jersey, a very blue state. I never wanted to live in a red state, let alone the ruby-red Lone Star State.

I’ve lived in Texas for nearly eight years. In eight years, I’ve learned a lot about the nuances of Texas culture. I learned that Evangelical crazies definitely exist. But I also learned that there are Liberal Christians. And Liberal Texans. And anti-gun people. And gun-loving people. The media’s image of pasta-sauce-red Texas isn’t the whole picture. …


SALARY HISTORY

$55,000 per year is all I thought I was worth

US one dollar bill
Photo by NeONBRAND on Unsplash

I was in a wine bar eating a fancy s’mores-inspired dessert, paid in part by Groupon when I received my first paid marketing job. Sure, I had been in the industry on and off as an intern, working long hours for free or school credits. But I couldn’t afford that for long, because of rent and bills and food. Plus all of that work didn’t equate to real experience anyway.

So when I received the “Congratulations, we’d like to offer you…” email, I thought I had made it. I was 25, working as a barista at two cafes when I…


Succeeding and growing as a freelance writer was more about self-worth than I thought.

Photo by Anthony Tran on Unsplash

I never believed in myself. I never celebrated my achievements. Not really anyway. Sure, I had graduation parties, and I would have a celebratory happy hour when I landed a job, but I never truly stopped to appreciate the hard work I had done. As soon as some success or achievement happened in my life, instead of sitting in the moment of pride, I would quickly jump to but what’s next?

This lack of reflection led me down a path of seeking constant approval from anyone who would give it. It showed up in weird places. It showed up in…


Stop telling women we’ll have more sex when we feel sexy.

Photo by Dainis Graveris on Unsplash

When a group of friends found out how often my husband and I have sex they seemed to pity us. Unlike us, none of them were parents — especially new parents. None of them really understood the hormone roller coaster women go through to bring a child into this world.

The attention is always on our bodies. Whether or not I’m healed had little to do with my desire to have sex. But because I was medically cleared for sex, it must be me who had the problem, not my body.

The funny thing is though, I’m not separate from…


Having my damn cake and eating it, too.

Photo by Caitlyn de Wild on Unsplash

I just turned down a job for $85,000 a year. My heart kind of breaks as I write that. I say kind of because there was something incredibly empowering in turning it down. But unlike the many writing gurus on social media, I do not make six figures by working four hours a week. So… it’s also scary.

I do make a decent income working for myself three and a half days a week. But, there’s a sense of security in knowing a paycheck is coming no matter what.

Especially when I have a little baby daughter to think about…


Content marketers often do these things to recruit and retain customers

A blank notebook, laptop, and a cup of coffee on a naturally lit desk.
Photo by Nick Morrison on Unsplash

The picture above could actually be a shot of my desk, just replace the perfectly arranged wildflowers with a day-old coffee cup, and definitely add more wires strewn about. As a freelance content marketer, I have a blank page and blinking cursor in my face with social media lurking in the background, a lot.

Content strategy is an overlooked art in many companies. In marketing departments, you typically see analysts, managers, and creators. But increasingly the role of the content strategist has become more crucial to consistent messaging across platforms, regardless of your business’ size.

Larger corporations have bought into…


Simple ways I find inspiration on the hard days of writing.

Photo by Kerri Shaver on Unsplash

I wrote my 100th story on Medium today. I’m celebrating since this milestone took me exactly two years to complete. That’s about a story a week for two years. There was one time I actually tried publishing every day for a month. I failed. For someone who always wanted to be a writer, and was afraid to actually write, reaching 100 published stories is grounds for celebration.

I’ve learned a lot in those 100 stories. Two years later, I’ve quit my full-time job. I have writing clients on retainer. And I’ve been paid to write about things I’m passionate about…


2. Do not work for an employer who expects you to do it all.

Photo by Marian Beck on Unsplash

Picture this: you’re a marketing professional, perusing jobs on LinkedIn and you see a job title that sounds intriguing. You click because you’re a marketer and you like this company. And then between the lines of roles and responsibilities is the actual truth. This company is looking for a marketing unicorn.

A marketing unicorn has sometimes been described as:

“A marketer who loves to dig into data and detail, but you can also churn beautiful, influential content like it’s no one’s business.”

It’s true that it’s not one business because it’s actually impossible to be just one person’s business. I’m…


You don’t have to stop inviting me to go out. I haven’t died.

Photo by S O C I A L . C U T on Unsplash

Dear Friend Probably at Happy Hour Right Now,

I know I used to be there with you a lot. Drinking Moscow Mule after Moscow Mule, gripping my freezing cold copper cup. Unwinding with you. It didn’t matter if it was a work night or a weekend, I’d rarely pass the opportunity for a refreshing happy hour after a stressful day at work.

Going out with you always felt like I was doing something. That I wasn’t wasting my life away at home, that I was full of adventure and spirit.

When I got pregnant I thought for sure I’d be…

Mindy Morgan Avitia

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