Poverty as a Unique Selling Point

The world isn’t that much better since Toms started the One-for-One business model in 2006.

Photo by author

Last week I ran into a Starbucks to get an iced soy latte. I was sort of hungry but didn’t want to eat anything too heavy and ruin my appetite for dinner. At the cash register was a delicious-looking bar with marketing that caught my eye.